01

8 years

in MedTech
02

80+

Mandates
03

50+

Podcast

About

Inside the ecosystem

Where you come from

Henry started Cruxx because he believed executive search in MedTech could be done at a completely different level. The contingency model that dominated the market structurally rewarded speed over quality. Clients got effort proportional to urgency, candidates were an afterthought, and the relationship ended at placement. He built Cruxx on the opposite premise: that if you are retained on a search and obsessed with every stage of the process, the results take care of themselves.

That obsession required genuine depth in the sector. Surgical robotics was where that started, at a point when few firms had committed to truly understanding it. The podcast, the relationships, and the firm’s reputation all grew from that early decision to specialise, and it shaped the way Cruxx has approached every market it has moved into since.

 The type of hire you specialise in

The searches Henry leads sit at board, C-suite, and VP level. Understanding what success looks like at that level comes from time spent both inside search and through the Medtexx podcast, conferences, and ongoing conversations with the CEOs and founders who are building these organisations. That immersion shapes a clear view of what the modern executive needs: the ability to read where a market is heading, to build a team and take them on a journey, and to understand the capital dynamics of the business they are running.

How you actually run a search

Every search Henry runs is built on a structured process that he holds himself and his clients to equally. It starts with building a compelling narrative around the opportunity, because the quality of people who engage is directly shaped by how the story is told. He will present candidates who differ from the original brief if he genuinely believes their traits make them right for the mission, and he will push back when the pressure is to move faster than the process allows. Candidates are treated with the same rigour and transparency as clients. They will be challenged, assessed properly, and told directly if the fit is wrong.

Outside of work

Outside of work, Henry spends his time surfing, skiing, and mountain biking. Fast moving, high
accountability environments where the consequences of a bad decision are immediate.

Expertise

Where I work

  • Board & C-Suite

    CEO, COO, CFO, and Non-Executive Board Members. Senior leadership and governance hires where sectorial understanding and network depth matter as much as process rigour.

  • Commercial Leadership

    CCO, VP Sales, Country Manager, Head of Market Development. Revenue-critical hires for scaling MedTech businesses across European and global markets, with particular depth in surgical robotics, capital equipment, and emerging device categories.

  • Clinical & Medical Affairs

    CMO, VP Clinical, Head of Medical Affairs. Roles that sit at the intersection of science and commercialisation, placed at the right stage of a company's growth to move the business forward.

  • Regulatory & Quality

    Head of QARA, RA Directors, QA leads. Specialists who understand the regulatory complexity of bringing a MedTech product to market and keeping it there, across EU MDR, FDA, and beyond.

Case studies

Placements that moved the needle

Spotlight case study

Omnicell

Service Used

Sub Sector

Location Provided In

Nanoflex Robotics

Nanoflex Robotics

Service Used

Sub Sector

Location Provided In

MMI Inc

MMI Inc

Service Used

Sub Sector

Location Provided In

Microsure

Microsure

Service Used

Sub Sector

Location Provided In

Testimonials

What clients say

  • Michael Schmid-Santek
    Michael Schmid-Santek

    CEO of BHS Technologies

    Structured, clear and goal-orientated.
    We will use Cruxx to fill other positions.
  • Pedro Costa
    Pedro Costa

    CEO of Interventional Systems

    Actively impacting the industry.
    Finding talent is just a cog in a much more powerful machine.
  • Greg Roche
    Greg Roche

    CEO of Distalmotion

    Henry delved deep to understand.
    Cruxx have been an exceptional partner.
  • Christopher Spuhler
    Christopher Spuhler

    CEO of AcuSurgical

    A big time-saver.
    Recommended for niche hiring.

Podcast

Crux of MedTech

Changing The Law To Fund Medtech with Thom Rasche
Listen/watch now
Patients Were Fighting to Use This Blood-Drawing Robot with Toon Overbeeke
Listen/watch now
25 Years of Unfinished Business in Emphysema. Apreo Health Is Going Back In with Karun Naga
Listen/watch now
Surgeons Are Still Testing for Leaks the Same Way You’d Check a Bicycle Tire with Liam Burns
Listen/watch now
Building the World’s Smallest Feeding Pump with Neal Piper
Listen/watch now
Kidney Monitoring Hasn’t Changed Since 1936 with Todd Dunn
Listen/watch now

View all episodes

Contact

Ready to find your next leader?

Start a search

  • Based in

    London, United Kingdom

  • Email

    henry@thisiscruxx.com

  • Phone

    4402033711961

  • Operates in

    UK, EU, US, APAC

  • LinkedIn

    https://www.linkedin.com/in/henrynorton