In this episode of The Crux of MedTech, Henry Norton sits down with Toon Overbeeke, CEO and Co-founder of Vitestro, the company behind the world’s first CE-marked autonomous robotic phlebotomy device, Aletta. Fresh off a $70M oversubscribed Series B backed by Labcorp, Mayo Clinic, Sutter Health and Sonder Capital, with Intuitive Surgical founder Fred Moll on the board, Toon shares how a friend’s father struggling through chemotherapy blood draws sparked the idea to automate the most commonly performed invasive procedure on the planet.

Toon breaks down how Vitestro approached the problem from a business case first, not an engineering push, and why that distinction has kept their thesis intact for nine years. He shares surprising patient adoption data, including the counterintuitive finding that elderly patients are more willing to use the system than younger ones, and the moment a waiting room fight broke out because patients wanted to skip the line to use their robot.
He also opens up about the personal evolution required to scale from a two-person team to over 100 FTEs, the trade-offs of managing long-standing team members through company growth, and how having Fred Moll and strategic investors on the cap table has accelerated their journey toward European commercial launch.