In this episode of the Crux of Cardio, Jordan Burgin sits down with Tarik Paćuka, former Chief Commercial Officer of Terumo Aortic, who scaled the business from a niche textile graft company into a $400M+ global cardiovascular player. Tarik shares the commercial playbook behind his 15-year rise from territory manager to CCO, the mentorship that shaped his leadership, what product recalls really do to a brand, and why he believes aortic disease is the most suppressed opportunity in cardiovascular.