Case study

Augmedit

First VP hire to lead Sales, GTM and market expansion across three continents.

1

VP placed
01

Europe, USA & Asia

Markets covered
02

GTM

Strategy scope
03
  • The Client

    Augmedit is a SaaS company bringing a neurotech solution to market across Europe, the USA, and Asia, at a stage where commercial infrastructure needed to be built from the ground up.

  • The Challenge

    With no existing sales presence across three major markets, the business needed a single senior hire capable of developing and executing the Sales, Pricing and GTM strategy while also building a team and establishing channel partnerships.

  • The Solution

    We placed the company's first VP Europe, USA and Asia, a commercially driven leader with the breadth to operate across multiple geographies and the seniority to drive both strategy and execution from day one.

  • Consultant
    Liz Moyles
    Liz Moyles

    Head of Neurotech

    Client
    Henry delved deep to understand.Cruxx have been an exceptional partner.

    Greg Roche, CEO of Distalmotion

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