Case study

Augmedit

First VP hire to lead Sales, GTM and market expansion across three continents.

1

VP placed

Europe, USA & Asia

Markets covered

GTM

Strategy scope

The Client

Augmedit is a SaaS company bringing a neurotech solution to market across Europe, the USA, and Asia, at a stage where commercial infrastructure needed to be built from the ground up.
The Challenge

With no existing sales presence across three major markets, the business needed a single senior hire capable of developing and executing the Sales, Pricing and GTM strategy while also building a team and establishing channel partnerships.
The Solution

We placed the company's first VP Europe, USA and Asia, a commercially driven leader with the breadth to operate across multiple geographies and the seniority to drive both strategy and execution from day one.

Consultant

Liz Moyles

Head of Neurotech

Client

Henry delved deep to understand.Cruxx have been an exceptional partner.

Greg Roche, CEO of Distalmotion

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moved the needle

Andromeda Surgical

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The Client

Andromeda Surgical is a TechMed company building the future of autonomous surgery. Unlike traditional MedTech businesses, Andromeda operates at the intersection of robotics, software, and clinical innovation, moving at a speed and level of ambition that demands a fundamentally different approach to building a team.

The Challenge

Andromeda is a high-conviction, high-context business. Hiring decisions require significant conversation and calibration, because not everyone who looks right on paper is built for the pace, ambiguity, and intensity of the environment. Their philosophy is built around slope over starting point: they are not looking for the safest profile today, but for people with the trajectory, ownership, and learning agility to grow into something much bigger.

The Solution

We supported two critical hires. First, a Head of Clinical with a track record running global trials at some of the most demanding organisations in the industry, including Zimmer Biomet and Neuralink, brought in to own clinical operations globally. Second, a Head of QARA joining from Science Corp, with prior experience at Neuralink, appointed to lead quality and regulatory strategy. In both cases, mindset was the deciding factor. TechMed is a new category, and hiring at this intersection demands the right combination of skillset and attitude to move fast, own outcomes, and scale into something much bigger.

Boston Scientific

Service Used

Sub Sector

Location Provided In

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Brightheart AI

Service Used

Sub Sector

Location Provided In

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Augmedit

First VP hire to lead Sales, GTM and market expansion across three continents.

1

VP placed

Europe, USA & Asia

Markets covered

GTM

Strategy scope

The Client

The Challenge

The Solution

Liz Moyles

Henry delved deep to understand.Cruxx have been an exceptional partner.

More placements that moved the needle

Andromeda Surgical

The Client

The Challenge

The Solution

Boston Scientific

The Client

The Challenge

The Solution

Brightheart AI

The Client

The Challenge

The Solution

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More placements that
moved the needle